Rio de Janeiro Business Etiquette
Business Etiquette
Brazilians are more casual than their Latin American counterparts but it is important to dress neatly and offer respect. Bear in mind that it can get cold in the south in the winter, though in Rio, temperatures remain high. At the beginning of a conversation, at least, strangers should always be addressed with the formal 'o senhor' or 'a senhora' until they use the informal 'tu' or 'você'. Professionals will often be addressed as 'o doutor' ('doctor'), whatever their line of business. Shaking hands is the first point of contact, although kissing on the cheek is common on subsequent meetings - unless you are male and your contact is female. Although many executives speak English, it is advisable to conduct business in Portuguese, if possible.
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