Rome Economy

Although less formal than their Milanese counterparts, Romans do take their business seriously. Greeting takes the form of a handshake (social kissing is reserved for friends and family) and then business cards are exchanged. If possible, it is best to have one side printed in Italian and one in English - all company literature should be provided in Italian. Colleagues should be addressed by their surname and academic/professional titles respected. Although some of the Italian business community will speak some English or French, Italian is the dominant language of business. It is wise to take the precaution of employing an interpreter, to minimise the degree of misunderstandings.

In Rome, appearance counts. It is best to dress in a smart suit (with tie for men and stylish accessories for women). The odd designer label does no harm. Personal relationships are extremely important and it is unlikely that decisions will be made before trust has been established between the two parties. Business lunches provide the ideal opportunity to build relationships and small talk is an essential part of any business meeting. Standard office hours are Monday-Friday 0900-1730, with an hour-long lunch break.