Visiting businesspeople will enjoy the informal attire worn by new media workers. However, it would be a mistake to think that this reflects a lackadaisical attitude to work. Workers often start late, eat lunch at their desks and work late into the evening. In the Financial District, dress is more formal and working hours are usually Monday to Friday 0900-1700. San Francisco is an informal city and business meetings, especially in the new media industry, may include a casual breakfast or lunch with casual attire to match. Business done by bankers and lawyers, however, will be more formal in terms of dress, with ties and jackets worn, even if these are slowly loosened or discarded.

‘Power' breakfasts, catered lunches and coffee meetings are common, while dinners at private homes are more rare. Fashionable restaurants or wine bars are the more likely settings for financial types. When making a private visit, gifts of wine, sweets from home or flowers are a good bet.