Seattle locals appear remarkably informal in their business dress and manner, even to other Americans. Comfort comes foremost, particularly in the high-tech and e-commerce world, where jeans, trainers and sweatshirts are standard business attire.

It was Microsoft founder Bill Gates' philosophy that people worked harder in less formal environments, so working hours in many companies have followed suit with flexibility, although based on 0930-1800 working hours. Equal opportunity in race, creed, sex and sexual orientation is standard practice. In the world of high finance and law, however, the crisp business suit and briefcase is still the norm for both women and men.

‘Power' breakfasts for brainstorming are common, as are ‘power lunches' ordered into company premises from designer caterers or speciality restaurants. Dinners at private homes are rare, with fashionable restaurants or wine bars more likely settings. Many Seattleites are health conscious, so when making a private visit, alcohol or sweets might not be appropriate and flowers are the best bet. Visitors should not even think of smoking.