Gyeongbokgung Palace
The oldest and grandest of five palaces of the Joseon Dynasty, built in 1394, is set in a gorgeous green landscape and also houses Korea's National Folk Museum.

Sejongno, Jongno-gu
Tel: (02) 734 2458.
Website: http://gbg.cha.go.kr
Admission charge.

Insa-dong
Wander around art galleries, craft, antique and clothes shops in the cobbled alleys of the most delightful district in Seoul. Stop for a break in a traditional tea house or, on Sundays, catch a cultural performance.

Jongno-gu
Tel: (02) 731 1676/21.
Free admission.

N Seoul Tower
Take a cable car up Mount Namsan to the landmark N Seoul Tower with its observation decks, nightly light show and revolving restaurant giving a view over the city and beyond.

Namsan Hangangno 3-ga, Seoul Mail Center Yongsan-gu
Tel: (02) 3455 9277.
Website: www.nseoultower.com
Admission charge.

Lotte World
The most popular family attraction, Seoul's answer to Disneyworld is the largest theme park in the world and includes thrilling rides, an ice rink, shopping malls and a folk village.

40-1, Jamsil-dong, Songpa-gu
Tel: (02) 411 2000.
Website: www.lotteworld.com
Admission charge.

Dongdaemun Market
This traditional market, frequently photographed against its backdrop of skyscrapers, is a city icon and Asia's largest and liveliest market. Start at its ancient East Main Gate, a national treasure, and check out the Gyeong-dong Herbal Medicine Market within.

Jongno 6 (yuk)-ga, Jongno-gu
Tel: (02) 3455 9277/88.
Free admission.