Americans can often be less formal than Europeans (both in dress and manners) but here in Texas, which is a neighbour of the Deep South, it is harder to anticipate the norm. Dallas regards itself as stylish and sophisticated and there is already a tradition of formality in the South. However, Texans can dress exceptionally informally, even looking to the newcomer like TV cowboys. The degree of office formality often reflects the nature of the business - banking and legal professions will be more formal than computer (‘Silicon Prairie') and media companies. Americans quickly use first-name terms, while still remaining focused on the business in hand. As a visitor, there is nothing wrong in being as formal as in Europe and then relaxing once the attitudes of the host have been established.

Punctuality for business meetings is expected; visitors should always allow for traffic delays and aim to arrive with five to 10 minutes to spare. Meetings can be at all times of the day, even a working breakfast or an evening meal, which can be a relaxed social affair or a more formal business meal. If clarification is necessary, Texans won't mind being asked. Americans are generally very tolerant over personal needs with regard to diet, so visitors should not worry about making this clear when choosing from a menu. Alcohol consumption is treated as a personal choice. If invited to a colleague's home for dinner, a small gift (such as a bottle of wine or something from one's own country, a neatly wrapped box of chocolates or similar confectionery) will often be appropriate as a gesture of thanks. A ‘thank you' card sent by post after the event would be appreciated.

Business hours can start as early as 0800 in weekdays, although 0830 is more likely. The working day usually ends between 1700 and 1800. Working late is nonetheless common, nor is it unusual for people to be working well into the night or over the weekend. Business cards are commonly exchanged at meetings and e-mail is a favourite means of communication.