Far more than just another northern conurbation, NewcastleGateshead is vibrant and energetic with a rich history that seems to be etched onto every street corner.

Originally known as ‘Pons Aelius', Newcastle was founded by the Roman emperor Hadrian between AD120 and 128, and a sizeable section of his wall is still visible close to the city today. After the Romans came the Normans, and in 1080 Robert Curthose, son of William the Conqueror, built the wooden ‘Novum Castellum' or New Castle, from which the city takes its name.

Coal exportation became the mainstay of the economy which paved the way for the development of shipbuilding and other successful heavy industries. But these fell into decline in the latter half of the 20th century and the city was forced to reinvent itself.

It was through art that NewcastleGateshead spearheaded an incredible period of regeneration, and art (from Anthony Gormley's iconic Angel of the North to Sir Norman Foster's The Sage Gateshead) is very much a part of the area's modern identity. The region reborn, it has regained its confident swagger to become the crowning jewel of the North East.

Situated on the north bank of the River Tyne, Newcastle is linked to Gateshead by a series of seven bridges and the two centres form an exciting destination that is positively buzzing with creativity and energy.

So forget images of coal slags and unemployment - modern day NewcastleGateshead is a bustling regional capital with a thriving restaurant and bar scene that is making national critics sit up and take notice.

Boasting excellent galleries, stunning architecture, great nightlife, friendly locals and quick air and ferry links to Europe, NewcastleGateshead is establishing itself as one of the UK's must-visit destinations.