The international business community has realised the potential of the Cuban market and new suitors and old beaux have been courted at increasingly successful trade fairs over the last few years. However, work practices can still be stuck in a paternalistic, top-down rut, where there is rarely anybody to take initiative (i.e. responsibility) or make decisions. While the classic Latin American attitude of leaving everything to mañana (tomorrow) doesn't predominate in Cuba, transportation, communication and other every day problems often translate into inefficiency and absenteeism in the workplace - issues government is working hard to address. Initial approaches from international businesses are usually met with great optimism and indications that anything is possible, but this is followed by total inactivity once the visitors return to their home country.

Another problem is the notoriously lax timekeeping. Cubans can turn up hours late for a meeting without a hint of an apology. Jacket and tie are almost never worn, with most Cuban businessmen favouring the traditional guayabera shirt instead. On the other hand, businesswomen can be very smart. Visitors tend not to be invited to lunch or dinner but rum often flows at meetings. Offices are generally open Monday to Friday 0830-1230 and 1330-1630 with some opening on Saturdays. It's always best to deal with business affairs in the morning, if possible.