Atlanta is a city of corporations and business etiquette is part of the hard-driving business culture. In general, appointments are required, punctuality is the norm, business cards should be exchanged and meetings should be kept short, at least until you are sure of your welcome.

Suits are not necessary except at formal meetings; a business uniform generally consists of well-cut casual slacks and a stylish blazer. In summer, short-sleeved shirts without ties are acceptable in some corporations but visitors should err on the formal side for the first meeting.

Deals should be confirmed in writing as soon as possible; electronic communications reign supreme. Normal business hours are 0830-1730 Monday to Friday, but many business executives work longer hours.

Most Atlantans are very proud of their homes and not well travelled internationally; Europeans thus have a curiosity value and visitors may receive invitations home. They should always bring a gift for the lady of the house, such as flowers, but should avoid alcohol as a present.