The Kingdom of Bhutan has adopted a cautious approach to tourism to avoid any negative impact on the country's culture and environment. All tourists, group or individual, must travel on a pre-planned all inclusive guided tour through a registered tour operator in Bhutan or their counterparts abroad. The basic rate is fixed by the government.

There are still plenty of takers wanting to explore the breathtaking mountains and valleys of this astonishing country. The tourism industry in Bhutan is founded on the principle of sustainability, meaning it must be environmentally friendly, socially and culturally acceptable and economically viable. The number of tourists is also kept to a manageable level by the limited infrastructure.

The Bhutanese name for Bhutan, Druk Yul, means 'Land of the Thunder Dragon'. Much of Bhutanese history is lost in legends but the first major event was the arrival of Guru Rinpoche, believed to have brought Mahayana Buddhism from Tibet in the eighth century. Bhutan, the world's last Mahayana Buddhist kingdom, became a coherent political entity around the 17th century and has never been conquered or ruled by another foreign power.

Bhutan is a peaceful country with strong traditional values based on religion, respect for the royal family and care for the environment.