Business style is informal; first names are used and although suits are worn, jackets are often taken off. Above all, visitors should avoid treating their Irish hosts as anything other than the modern Europeans that they are. Small talk, leading to trust, is an important element, so plenty of time should be allowed to complete a deal. Irish wit is fast flowing and engaging and is evident in most business situations. Discussion of Irish political issues is best avoided. It is advisable to steer clear of business visits in the first week of May, during July, August and at Christmas or New Year.
In Dublin, due to traffic congestion during rush hour, breakfast meetings are growing in popularity. Lunch meetings are frequent, although meeting in a pub or bar (from around 1730 onwards) for a few beers and/or for dinner (at around 2000) is also common.