Tate to set sail

(04 September 2008)

This year has seen Tate hit a new high in its acquisitions, with new pieces being valued at £63.1 million being taken into its collection. Now Tate has set its sights on global domination and has decided to take to the waters in order to expand its reach.

In a three-year deal with P&O the art conglomerate has established a scheme called Tate Cruises, which aims to educate passengers floating around the Mediterranean and the Baltic with a series of lectures from Tate experts.

'It is a good opportunity to develop new audiences', said the Tate's director of media, Will Gompertz, who added that 50% of those on board the inaugural Tate cruise had never visited the galleries, but now intended to do so.

Need some holiday inspiration?
Tired of the same holiday destination?
Fresh ideas are just one click away...
Sign up for our newsletter
Be the first to hear about the coolest destinations and the latest travel trends. Plus, competitions, holiday inspiration and amusing facts, delivered directly to your inbox. Sign up for our newsletter
Advertisement

Travel Deals

Advertising features
Travel Partners
Advertisement
Advertisement
Advertisement
Spot the holiday killer - Protect yourself from malaria. Before you travel, find out if your holiday destination is in a malaria zone.