Doing business & staying in touch

Florida's close proximity to Latin America makes it a fascinating place to do business. A large number of companies from the Caribbean, Central and South America have set up offices in the region. As a result, the workforce has grown younger, more multilingual and more culturally diverse. However, for business purposes, it is still essentially America. Therefore, dress code is smart and business is managed the American way; quickly, efficiently and frankly. Business cards should always be presented and appointments and punctuality are expected. Outside the boardroom, Americans are often informal and will use first names. Dates in America are written month-day-year.

Office hours are generally 0830-1730, although these can vary slightly from one organisation to the next. When public holidays occur on a weekday or weekend, they are usually celebrated on the nearest Friday or Monday, thereby creating a three-day weekend. Meetings often take place in social situations and, in keeping with the fast-paced business life of Americans, breakfast meetings are common. Lunch meetings are also popular, sometimes with alcohol. Meetings may also take place over the weekend.