Verbier is as well known for its partying as its demanding skiing. In fact, the intoxicating mix of fashionable bars, traditional-style pubs and cosmopolitan clubs (open until the small hours) creates one of the most exciting après-ski scenes in the Alps.
Popular watering holes include Le Fer à Cheval (tel: +41 27 771 2669), which has a sun terrace and can get very busy, and Pub Mont-Fort (tel: +41 27 771 9062; www.pubmontfort.com), famous for its shots selection and happy hour from 1600 to 1700 each evening.
After dinner, rub shoulders with Verbier's rich and famous into the early hours at The Farm Club (tel: +41 27 775 4000; www.hotelnevai.com), an Alpine institution that has thrilled clubbers for more than 40 years.
Restaurants in Verbier offer everything from light mountain snacks to gourmet cuisine. There are more than 60 restaurants to choose from and many of the best eateries here feature the hearty cuisine and fine wines of the Valais region.
On the slopes, dine at Cabane du Mont-Fort (tel: +41 27 778 1384; www.cabanemontfort.ch) for nourishing soups and sandwiches; head to much-loved La Marmotte (tel: +41 27 771 6834; www.lamarmotte-verbier.com) for fantastic rösti; or savour regional dishes at the celebrated Chez Dany (tel: +41 27 771 2524).
In the village itself, Au Vieux-Verbier (tel: +41 27 771 1668) serves traditional Swiss mountain fare, while Le Caveau (tel: +41 27 771 2226; www.caveauverbier.ch), specialises in fondue and raclette.
For a lighter meal, the Offshore Café (tel: +41 27 565 2137; www.offshorecafe.com) is one of the world's longest established snowboarding venues, welcoming customers for 30 years. It's open from 0800 to 2000 daily and is famous for its breakfasts.
Beyond the slopes
Verbier is a relatively large resort, and a year-round adventure sports destination, so there's plenty to keep active visitors happy off the slopes.
Besides skiing or boarding winter sports enthusiasts can explore extensive marked winter hiking trails or opt to have a go at ice climbing, dog-sledding, curling, ice skating and tobogganing in Verbier and its surrounds.
Non-skiers can visit the resort's Alpine Museum (rue de la Bérarde) at le Hameau, and spend time in the village with its galleries, cinema, shops, tea rooms, swimming pool complex and spa facilities. For a more structured itinerary, there's the option to join in the tourist office's themed walks and visits to local sights.
For those craving something a little more adrenaline inducing, there's an opportunity to see the slopes from above on a paragliding trip, or to explore the mountains on a guided climbing tour.
Verbier is perhaps not naturally the most family-friendly of resorts, situated on a steep hill with limited affordable slopeside accommodation available.
However the resort does work hard to provide facilities for families. The Swiss Ski School's kids' club (tel: +41 27 775 3363; www.verbiersportplus.ch), for example, has its own drag lift and welcomes children from three years and upwards.
Other family facilities include nursery slopes, a 10km-long (6 mile) toboggan run from the top of Savoleyres to La Tzoumaz, a children's playground, adventure trails and climbing walls.
Childcare options for young children include Les Schtroumpfs (tel: +41 27 771 6585; www.lesschtroumpfs.ch) for little ones aged from three months to three years, and Arc-en-Ciel (tel: +41 27 771 4469) nurseries, which take children from 18 months upwards.
Verbier has an extensive selection of more than 70 shops, including small fashion boutiques, specialised wine shops, art galleries and independent shops selling local products – the most exclusive establishments are mostly in Place Centrale and Rue de Médran. There is also the usual ski resort offering of grocers, convenience stores and ski rental shops in Verbier.
For the ultimate in money-no-object Alpine chic, stay at The Lodge (tel: +41 27 775 2244; www.thelodge.virgin.com), an exclusive hideaway located in the wooded fringes of the resort. Rustic, but luxurious, this chalet-hotel sleeps 18 (plus six children in the Kid's Bunk room), and boasts its own mini ice rink, indoor and outdoor pools, tailor-made cuisine and a stylish spa to soothe aching muscles after a day on the slopes.
Verbier is very much a chalet town, with something for everyone. There are more luxury chalets here than you'll find anywhere else (including several 5-star options). Given the size of Verbier, there are surprisingly few apartments and guesthouses; although nearby Le Châble has inexpensive bed and breakfast options for those on a budget. There are also a number of hotels in the resort, including a selection of 4-star, as well as a few simpler accommodation choices.
Sir Richard Branson's Alpine escape opened in 2007 and is available for exclusive weekly hire for up to 18 guests in nine stunning rooms and suites. Among the incredible facilities here are an indoor pool, ice rink, disco and driver (on call day and night).Address: , Chemin de Pléndazeu 3, Verbier, CH 1936
Telephone: +41 277 752 244
Too trendy for a full name, W is a luxury hotel that opened near the slopes at the start of the 2013-14 season to rave reviews. Well located for both the slopes and the town, the hotel benefits from excellent facilities, including an indoor/outdoor pool, a spa and gym.Address: , Rue De Medran 70,, Verbier, CH 1936
Telephone: +41 274 728 888
Hôtel de la Poste
A popular and comfortable 3-star chalet hotel near the resort centre, Hôtel de la Poste features an indoor swimming pool and a homely restaurant.Address: , Rue de Médran 12, Verbier, CH 1936
Telephone: +41 277 716 681
A stylish 4-star hotel in the resort centre with a shuttle to the slopes, Hotel Vanessa has pleasant rooms, a spa area with large Jacuzzi and serves good food at the on-site restaurant.Address: , Chemin des Vernes 1, Verbier, CH 1936
Telephone: +41 277 752 800
A quirky underground hostel housed in a converted bomb shelter, The Bunker offers cheap and basic dormitory-style accommodation. The hostel also allows guests free use of the pools and ice rink at the neighbouring sports centre.Address: , Rue de la Piscine, Bagnes, CH 1936
Telephone: +41 277 716 601
Dzardy's Bar & Backpacker
Other than the resort-run Bunker, cheap accommodation in Verbier doesn't really exist. However, Dzardy's, located in Le Châble below Verbier, is a good choice; skiers will need to catch the gondola up to the slopes each morning, located roughly 200m (650ft) from the premises. Dorm accommodation is available and Wi-Fi is offered in the on-site bar.Address: , Route de Verbier 13, Verbier, CH 1934
Telephone: +41 275 652 531