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Sao Paulo Events


Okay, while it’s not exactly Rio, São Paulo’s celebrations beginning on the Friday before Ash Wednesday are a riot of samba school rehearsals, street parades and blocos (individually planned street parties). The Sambódromo, however, is the crème de la crème as it comes to life with samba schools battling for supremacy.

Date: 21 February 2020 - 26 February 2020
Venue: Sambódromo.

Virada Cultural

A 24-hour, non-stop celebration of city culture that showcases everything from dance and film to art and theatre. Organisers lean heavily on the musical side of things as well with over 2,000 artists performing across the whole day and night. Taking its cue from the inversion of expectations, the event will have museums opening from dawn and plenty of the unexpected in the downtown area of São Paulo.

Date: 30 May 2020 - 31 May 2020
Venue: Various venues.

Prices vary from show to show.

São Vito Festival

Running over nearly two months each year, the São Vito Festival is a dedicated Italian community celebration based around St Vito, the patron saint of Polignano a Mare who hails from Puglia, Italy. Street parties, feasts of traditional food and lively processions make up this very Italian occasion, which is celebrated by São Paulo’s emphatic wave of Italian immigrants.

Date: 01 June 2020 - 31 July 2020
(Date to be confirmed)
Venue: Rua Fernades Silva, Brás


Parada do Orgulho LGBT

The annual Lesbian, Gay, Bisexual, and Transgender (LGBT) parade is the world’s largest, attracting around four million people. Expect riotously colourful processions of floats and street dancing in a parade that stretches for 4.2km (2.6 miles), right through Avenida Paulista.

Date: 14 June 2020 - 14 June 2020
Venue: Avenida Paulista.


São Paulo Art Biennial

Inspired by the Venice Biennale art festival, the São Paulo Art Biennial takes place every two years between September and December. Running since the early 1950s, the event allows Brazilian and international artists to display their works in the Oscar Niemeyer building in the Parque Ibirapuera.

Date: 05 September 2020 - 06 December 2020
Venue: Oscar Niemeyer building.

Mostra Internacional de Cinema (São Paulo International Film Festival)

Stock up on popcorn because silver screen fever grips during this two-week celluloid fest. Premieres, retrospectives, foreign-language films, blockbusters and outdoors screenings, complete a dazzling cast at the annual Mostra Internacional de Cinema, which will show around 350 titles in 20 different venues.

Date: 22 October 2020 - 04 November 2020
Venue: Throughout the city.

Brazilian F1 Grand Prix

Prepare for high octane thrills and spills as the Formula 1 circus wends its way to São Paulo for the annual grand prix. Two days of qualifying kicks off the weekend before the main event at the famed Interlagos racetrack, a course renowned for being one of the most difficult to master on the F1 circuit.

Date: 13 November 2020 - 15 November 2020
Venue: Autódromo José Carlos Pace

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Featured Hotels


L'Hotel Porto Bay São Paulo

Popular with business clientele yet conveniently enough located off Avenida Paulista to crack the leisure market. The 76 rooms of this Portuguese chain offer ample comfort for those on the move with iPod docking stations and Wi-Fi. With a beautiful falling staircase and striking artworks on the wall, this hotel oozes grandeur, yet comes at a reasonable price.

Grand Hyatt

Only in the moderately priced bracket if booked in advance because this is a luxurious residence bearing the hallmarks of quality expected from a Grand Hyatt. Located in the Pinheiros financial district it has all the amenities you could wish for including high speed internet a choice of bars and restaurants 466 rooms and suites and an exemplary spa. The Wine Library bar offers guests a giddying choice of 2 500 bottles. Breakfast included.

Hotel Excelsior

This 198-room hotel in São Paulo with its mammoth convention centre flatters beyond its 4-star billing. The rooms behind Excelsior's art-deco frontage are plain and businesslike yet excellent value. Wi-Fi is free rooms come with LCD TVs and there is a bar and fitness centre onsite. The location is also close by downtown Praça da República with nearby cultural icons such as Teatro Municipal and Edificio Copan. Staff speak English and can help book tickets and tours. Breakfast included.

Hotel Unique

Like a stranded copper-green Noah's ark, renowned architect Ruy Ohtake's fantasy creation is the pinnacle of imaginative design. Every inch of this boutique São Paulo hotel near Ibarepuera Park is surreal. Rooms with arched wooden floors reflect the hotel's curvature, and furnishings are sci-fi chic. A blood-red swimming pool on the rooftop tops off this extraordinary architectural adventure.


This hotel's ethos is opulent familiarity, hence why new arrivals are greeted by an inviting sunken lounge bar of plump leather sofas, with reception concealed within a Babylonian brickwork interior. The theme of easy decadence flows into the rooms with lots of wood and timeless leather furnishing. The Italian cuisine within the sparklingly lit Fasano Restaurant, under chef Salvatore Loi's direction, is one of São Paulo's finest. Naomi Campbell and Yoko Ono are among illustrious past clients.

Staybridge Suites

This modern skyscraper offers good rates for travellers in the thriving commercial district of Itaim Bibi with fabulous vistas towards Moema district from the corporate top floor rooms. The Staybridge is also conveniently incorporated into an open mall with a cinema gym and restaurants so there's no need to risk life and limb crossing busy surrounding roads to go out.