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Shopping in Hamburg

Shopping opportunities in Hamburg are of exactly the affluent, upscale variety you’d expect from one of Europe’s most prosperous cities, and with a little bit extra. Hamburg’s main shopping mall, Europa Passage, is in fact the largest in Europe. Meanwhile, the historic city centre offers a profusion of intriguing and quirky second-hand stores, while those with plastic to melt can visit the expensive and über-chic fashion boutiques of the rejuvenated Schanzenviertel district.

Key areas

The main retail street in Hamburg is Mönckebergerstrasse, and there are several major indoor centres with varying degrees of exclusivity. Jungfernstieg and Neuer Wall boast the most expensive stores. The emphasis is on national and international brand names in fashion, jewellery and high-class furnishings.


The centrally located Altona Fish Market has been a lively and vibrant market ever since it began in 1703. It’s open daily and now sells an awful lot more than just fish. Locally, the market has something near cult status and is worth a stroll simply for the atmosphere and notoriously lively banter between stallholders.

Shopping centres

For those religiously dedicated to their shopping and the culture of the mall, a visit to Europa Passage, Ballindamm 40, will be like a pilgrimage to a major cathedral. This is the largest inner-city mall in all Europe; a vast retail sanctuary designed in spectacular contemporary style, spread over five floors and containing 120 shops housing every conceivable international brand name. The Hamburg's longest shopping centre Hamburger Meile, Hamburger Straße 27, hosts even 150 shops, restaurants and cafés. The biggest shopping temple of Hamburg with 240 shops is the AEZ Alstertal shopping centre, Heegbarg 31. No desire remains open in this mall. In the west of Hamburg there is the Elbe shopping centre, Osdorfer Landstraße 131-135, with 180 shops. A cosy little mall with shops with moderate prices is the shopping centre Harburg-Arcaden, Lüneburger Straße 39.

Opening hours

Shops in Hamburg are open Monday to Saturday from around 1000 to 1800; and until 2000 in the larger malls such as Europa Passage and on Mönckebergstrasse.

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Located in the Sternschanze area opposite a park and just beside the U-Bahn and S-Bahn stations, this is a smart, modern and clean hotel in Hamburg that's intimate enough to have a character of its own. Its 17 single and double rooms are well proportioned, some even have balconies, and the local vicinity, which has a reputation as something of an artists' quarter, offers plenty of pleasant green spaces, cafés and bars.

Fairmont Hotel Vier Jahreszeiten

Old-fashioned opulence on a regal scale. Many regard this enormous 19th-century townhouse on the edge of the Inner Alster Lake, comprising 156 rooms and 32 suites, as the best hotel in Hamburg, and consequently there's a price tag to match. Well located for shopping but a little off the beaten track for much of the city's nightlife.

CityHotel Monopol

For those who like to be in the thick of it, this cheap hotel in Hamburg is centrally positioned along the raucous Reeperbahn's nightlife mile. Fortunately, all of its 80-plus rooms are fully soundproofed, but this is certainly the perfect place to stay for the budget-conscious party crowd.

Hotel Wedina

A more intimately proportioned boutique hotel situated in a quiet residential area near Alster Lake, this Hamburg establishment's tasteful décor is more focused on comfort than cool. There's an attractive garden with a pool, Staff are friendly, and the hotel prides itself on providing sanctuary to a number of heavyweight literary guests.

Gastwerk Hotel Hamburg

Gastwerk proudly wears the mantle of being the city's first 'designer' hotel. Even those who don't speak German won't be surprised to discover that 150 years ago this grand brick building housed the city's first gasworks. Its proportions and the clever use of space in its conversion are the hotel's biggest attraction.

The Westin Hamburg

One of Hamburg's newest five star hotels, the Westin is located high up above the recently opened Elbphilharmonie concert hall complex, meaning that the views from its rooms and suites are pretty spectacular. It's also in the heart of the harbour district with all its attractions and points of interest.